Performance marketing · MENA
Ad spend that pays
for itself.
AdPill is a full-funnel performance agency for e-commerce brands in Egypt, Saudi Arabia, and the UAE. Paid social, paid search, and CRO — managed as one system, tied to your revenue targets.
3–8×
Average ROAS target
MENA
Egypt · KSA · UAE
Meta + Google
Primary channels
Retainer + bonus
Aligned incentives
Services
Three disciplines.
One revenue system.
Meta · TikTok · Snapchat
Paid Social
Audience-first creative strategy paired with precise bid mechanics. We build and scale paid social campaigns that move product — not just impressions.
Google Shopping · Search · Display
Paid Search
Intent-capture at every purchase stage. Shopping feed optimisation, high-intent search coverage, and display retargeting built for MENA consumer behaviour.
Landing Pages · Product Pages · Checkout
CRO
Ad spend only goes as far as the page it lands on. We diagnose conversion friction, run structured tests, and rebuild the flows that lose you money.
Positioning
Not another generalist
running your budget.
Revenue is the metric
We don't optimise for CPM or CTR in isolation. Every campaign is structured around client ROAS targets — and our performance bonus only kicks in when clients hit theirs.
MENA-first strategy
Consumer culture, platform behaviour, and purchase cycles in Egypt, KSA, and the UAE are not the same as Europe or the US. We build for the market we're actually in.
Vertical depth
We run fewer client categories so our benchmarks, creative patterns, and audience insights are genuinely sharp — not recycled from an unrelated vertical.
Full-funnel ownership
Awareness to checkout. We don't hand off at the landing page and call it a day. Paid media and CRO are managed as a single system because that's how they actually work.
How we price it
Monthly retainer covers campaign management and CRO. A performance bonus kicks in when agreed ROAS or revenue targets are hit — meaning our upside is directly tied to yours. No vanity metrics, no hidden markups on spend.
Process
From audit to
scaled revenue.
Audit
Current account health, spend structure, conversion flow, and MENA benchmarks.
Strategy
Channel mix, budget allocation, creative brief, and 90-day ROAS roadmap.
Launch
Campaign build, tracking verification, pixel QA, and creative production.
Scale
Weekly optimisation loops, monthly strategy reviews, and performance bonus triggers.
Get in touch
Let's talk about
your numbers.
We start every engagement with a free audit of your current account structure and conversion flow. No pitch deck — just a honest read of where your spend is performing and where it's not.